A doctor, a brewer, a restauranteur, and a farmer… the punchline ends in a new brewpub in historic Philadelphia. This unique group of investors came to us in need of a name, story, and way to stand out.
We got to know them, their stories, and the passion that brought them together to start this brewpub. It developed into 2nd Story Brewing: a brewpub that celebrates second stories; the personal, passionate story inside us that defines who we are and what we love. We explored the idea of layering and seconds across the various customer touchpoints. The name also played up the fact that the brewing was actually done on the 2nd floor of this new location.
Agency: 20nine